FOR A BETTER
The task of this campaign was to create a recruitment campaign identity to clarify the companies USP's, attracting freelancers & company owners to build on their retirement for a better future.
With a combination of animations and real footage, four short commercials were made. Every single commercial addresses a separate USP to clarify the advantages of the brand in a direct & clear way.
For the second phase of the campaign, 12 short fun animations were illustrated and brought to life.